Indeed, it is the fourth longest suspension bridge in the world and second longest in Europe, while the $6.3-billion highway represents the largest infrastructure project in Turkish history.
It will cut the average drive time between Izmir on the Aegean Coast and Istanbul to approximately four hours over half the current nine hours.
Property prices in Yalova, just over the new bridge on the shore of the Marmara Sea, have already rocketed on the back of the project. This is now expected to spread west into Bursa Province as construction of the motorway, scheduled to be completed in its entirety by 2018, progresses.
Bursa city and its resorts along the Marmara Sea are already popular with Gulf investors, in particular those from Saudi Arabia, the United Arab Emirates and Kuwait, and are expected to grow as more investors look to take advantage of the improved infrastructure.